Project EV Pulse Canada

Thank you for participating in this important survey about the future of automobiles in Canada. Your feedback will help automakers and policymakers better understand the needs and preferences of Canadian drivers. The survey should take approximately 10-15 minutes to complete.

Q1: Are you planning to purchase or lease a new vehicle for personal use within the next 24 months? Yes No

Q2: In which province or territory do you currently reside?

Q3: Which of the following best describes your primary residence and parking situation? Single-family home with a private driveway and/or garage Townhouse or duplex with assigned/private parking Apartment or condominium with access to assigned or deeded parking Apartment or condominium with access to shared parking (first-come, first-served) Apartment or condominium with no dedicated off-street parking available Other

Q4: Please indicate your approximate total annual household income before taxes. Under $50,000 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 or more Prefer not to say

Q5: What is the make, model, and model year of the primary vehicle you currently own or lease? (e.g., 2021 Toyota RAV4)

Q6: On a typical weekday (e.g., Monday-Friday), approximately how many kilometers do you drive in total?

Q7: Thinking about your driving habits over a full year, how often do you typically take road trips over 400 kilometers (one way) where your personal vehicle is the primary mode of transportation? Never 1-2 times per year 3-5 times per year 6-10 times per year More than 10 times per year

Q8: When thinking about your next new vehicle purchase, how likely are you to seriously consider an all-electric vehicle (EV)? 1 - Very Unlikely 2 - Somewhat Unlikely 3 - Neutral 4 - Somewhat Likely 5 - Very Likely

Q9: You indicated you are neutral to consider an all-electric vehicle. In your own words, what are the main reasons for your answer?

Q10: To what extent do you agree or disagree with the following statements about all-electric vehicles (EVs)?

Statement	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
EVs are still too expensive compared to similar gasoline vehicles.
I am concerned about an EV's driving range, especially during Canadian winters.
Public charging stations in my area and on routes I travel are not numerous or reliable enough.
I am concerned about the long-term reliability and the cost of replacing an EV's battery.
Owning an EV is genuinely better for the environment than owning a gasoline car.
The overall cost of owning an EV, including fuel and maintenance, is lower than a gasoline car.

Q11: If you were to purchase or lease a new all-electric vehicle today, which of the following brands would you seriously consider? (Please select all that apply)

Q12: Have you ever driven or been a passenger in an all-electric vehicle (EV)? Yes, I have driven one Yes, I have been a passenger in one No, I have never been in an EV

Q13: You mentioned you have been in an EV. Please briefly describe that experience. How, if at all, did it change your perception of electric vehicles?

Q14: What, if anything, would make you more likely to seek out an opportunity to test drive an electric vehicle?

Q15: Before taking this survey, were you aware that the Government of Canada's $5,000 iZEV rebate program for new electric vehicles was paused in early 2025 and is not currently available? Yes, I was fully aware I had heard something about it, but wasn't sure of the details No, I was not aware

Q16: Imagine you are shopping for the exact same new electric vehicle, and you are presented with two offers from two different dealerships:

Offer A:

The vehicle's price is $55,000.

Offer B:

The vehicle's price is $60,000, but it qualifies for a $5,000 instant government rebate applied at the time of purchase, making your final price $55,000.

Which offer feels more appealing to you? Offer A is more appealing Offer B is more appealing The two offers feel exactly the same to me

Q17: The Canadian government has a regulation that will require all new passenger vehicles sold in Canada to be zero-emission by 2035. In your own words, how does knowing about this policy make you feel about your future vehicle choices and the automotive market in general?

Project EV Pulse Canada

Submission Data (Demonstration)